ALEXANDRE HERCHCOVITCH×project AMAZON
【2010 AW Catalog shooting〜NY FASHION WEEK】

In August of 2009, in the event that launched project AMAZON held at the Brazilian Embassy, ALEXANDRE HERCHCOVITCH declared, "I’m taking part in this project because I believe in fashion as a powerful tool to divulge the Amazon Region".

In December of 2009, Debora Muller, a well-known fashion model, participated in the production of the photos for the 【2010 AW HERCHCOVITCH;ALEXANDRE】catalogue in Belém.

One of the photographs of the spectacular production was used to illustrate the invitations for Herchcovitch’s shows at the São Paulo Fashion Week (January/2010) and the New York Fashion Week (February/2010) and had great repercussion in the media.

The 【2010 AW HERCHCOVITCH;ALEXANDRE】collection show was praised by one of the most important fashion portals, Style.com, among others, for the collection’s artistic quality and message.

This summer, the companies PORTER and MEDICOMTOY will launch the products of the travel-line collection, by HERCHCOVITCH; ALEXANDRE, made with HERCHCOVITCH FOREST fabrics, developed by the stylist himself.